Archive for July, 2008
David and Pamela’s Eduweb 2008 Presentation [July 25th, 2008]
Pamela Michael, Head of Digital Media and Marketing at Imperial College London, and I had the privilege of presenting this week at Eduweb 2008 in Atlantic City. It was held at the lovely (cough, cough) Trump Marina Casino.
We shared a case study from the Imperial College London website redesign, including how we researched the needs [...]
Skoolpool cool – Facebook connection for students & colleges [July 25th, 2008]
I traveled to Eduweb 2008 this week in Atlantic City (Pamela Michael of Imperial College London and I gave a presentation) and saw some cool new ideas for higher education and the web. One of those is SkoolPool. It’s a Facebook application that allows:
Colleges to create profile pages within Facebook, and
Students to create lists of [...]
Five Minute Vacation [July 23rd, 2008]
There is nothing quite like being on an island, knowing that beyond the rocky outcrop on which you stand is an extremely large expanse of water populated by colorful fish, roving boats, and the occasional nuclear submarine. It’s a good feeling to know that given a serious episode of not being able to read a [...]
WOM goes to college [July 22nd, 2008]
There’s been a lot of talk lately about building brand buzz in the world of corporate marketing. Now that conversation is making its way down the hallowed halls of colleges and universities across the country.
Actually, a better way of putting that would be that colleges and universities are starting to listen to the conversation that’s [...]
We hired Wes before the ink dried on his degree [July 10th, 2008]
We recently hired Wes fresh off his graduation from Virginia Tech. (He insisted on wearing his cap and gown the whole first week he was here.) But just because he’s a new graduate doesn’t mean he’s wet behind the ears. Wes spent some time working at Blacksburg Electronic Village as a student, and he’s launched [...]
Roanoke College Launches! [July 9th, 2008]
NewCity collaborated with Rytter Design and Roanoke College to develop the theme “Classic for Tomorrow.” We adapted the statement in a new website designed to compliment marketing materials created by Bob Rytter’s team in Baltimore.
Floyd Country Store launches! [July 9th, 2008]
NewCity worked with Floyd Country Store to develop an overall strategy for raising awareness of the store as a centerpiece of Appalachian music heritage. We developed an advertising and promotion plan, including message themes and creative concepts. The new look and feel established was carried over into the store itself with new signage. Lastly we [...]