Archive for the ‘Brain Dump’ Category
People are people [June 16th, 2009]
I help our clients develop social media and communication strategies here at NewCity. I try to get out of the office pretty often, meet people and talk to other conversation-oriented types about what’s working for them and what’s not. I like to get out and meet people that we might like to work with in [...]
Kelly O’Keefe says customer experience critical to GM’s future [June 10th, 2009]
Kelly O’Keefe, VCU Brandcenter Executive Director, talks about how critical customer experience will be to the rebuilding of GM’s brand.
Usability Testing Hack – “Digital” Paper Prototyping [June 10th, 2009]
Sometimes the best ideas are born out of last minute necessity. We had an experience recently that led to a great new technique for conducting paper prototypes without the paper. It gives us many of the advantages of paper prototyping but it can even be done remotely.
12 Things I Learned at the Creative Unconference [May 26th, 2009]
Brian, Dave and I drove to New York May 7-8 for the Creative Unconference. I’m now permanently ruined for traditional conference formats. I filled several pages of notes and I thought I’d share some tidbits I took away from the event.
When there’s nothing left to do but back up. [April 14th, 2009]
Man it’s easy to get distracted. There’s the internet, of course. Twitter. Facebook. Linkedin. A host of others and I haven’t even walked away from my desk yet. That puts a whole other stream of shiny objects in your path. Co-workers who may not have seen last night’s episode of The Office. Coffee that either [...]
What you’re selling vs. what they’re seeing [April 7th, 2009]
Deane of Gadgetopia has written an excellent post on one of the communications / sales pitfalls of content management systems. Clients and sales prospects probably don’t understand the difference between what a CMS gets you naturally and what you have to custom-develop one to do, so it can be dangerous (concludes Deane) to sell a [...]
The power of What If? [April 2nd, 2009]
When I was a kid, my parents bought a sailboat. My mom, dad and myself thought this was a very cool thing. Actually, I’m just assuming I thought it was cool because I do now and I was only three then. My sister, on the other hand, was 6 and she had A LOT of [...]
Understanding the Medium: A University Looks at Publishing on the Web [March 16th, 2009]
This is a paper I presented at WebEdge in Austin, Texas in April 1995. I was working as a designer at Radford University at the time. I dug it up and posted it to our blog because it’s funny to go back and look at where we were then, and see how my predictions turned [...]
Why your website is not an ad [March 9th, 2009]
Let’s get one thing straight. Your website is NOT an ad. It’s your front door. With an ad, you start the conversation. The customer is listening. You hope they’ll respond.
With your website, a person chooses to walk in the door for a reason. Every link they click is a chance for them to tell you [...]
Workspace [February 5th, 2009]
To some of us, workspace seems unimportant. A desk where we place our papers, a lamp to light our desk and generally a place to stash our stuff. Yet, we are there for somewhere near eight hours a day. It’s this realization that got me thinking about how little we care about it and how [...]