Archive for the ‘In The Works’ Category
Experience Design? What’s that? [February 27th, 2009]
Experience Design: It’s not what you say. It’s how you think.
As many ad agencies around the country experience budget-driven difficulties, we are fortunate to be working with some incredible clients on some very exciting projects. Sure, we’re not a traditional ad agency in any sense, in fact, we’re almost positive that’s why we’re doing [...]
Carewords results from Imperial College [February 9th, 2009]
I wrote in January about the work we’re doing for Imperial College Research Support. Research Support serves academics and administrative staff as they pursue research funding and manage ongoing research projects. They came to us because people found their site difficult to navigate, and they wanted to streamline the user experience. As part of that [...]
Doing a Carewords Survey for Imperial College London [December 30th, 2008]
We’re working on a user experience project right now for Imperial College London’s Research Support group. This group serves the needs of academics and administrative staff on the Imperial College campus as they pursue funding for research and manage ongoing research contracts. As part of the project we are conducting a Carewords Survey, which is [...]
Road Trips [November 6th, 2008]
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the road trip is always something we look forward [...]
NCM on the iphone [October 9th, 2008]
“In a world…” (my tribute to Don LaFontaine) where people are mobile and convenience crazy, we thought we’d make it even easier to see what we’re up to. All you have to do when you’re viewing our page in your mobile browser is hit the “+” symbol and select “Add to Home” and our fancy [...]
WOM goes to college [July 22nd, 2008]
There’s been a lot of talk lately about building brand buzz in the world of corporate marketing. Now that conversation is making its way down the hallowed halls of colleges and universities across the country.
Actually, a better way of putting that would be that colleges and universities are starting to listen to the conversation that’s [...]
101 for Web 2.0 [May 16th, 2008]
Not too many previous jobs ago, my career was set in the halls of one of the largest ad agencies in the world. The office I worked in was only one of about 300 in the network. We would go into meetings with clients and talk about their print ads, their radio spots and their [...]
Not just another light fixture. Not just another website. [April 22nd, 2008]
When was the last time you bought a light fixture? Did you put a lot of time into the decision? Did you consult a lighting designer? Did your lighting designer then exhaust all standard possibilities, and eventually turn to a custom manufacturer? If so, you may already know about Crenshaw Lighting.
The reality is that custom [...]
Partners in Design – NCM and Lewis Ginter Botanical Garden [April 17th, 2008]
Studying design is a little like losing a few diopters of visual acuity. You no longer see the detail and minutia of things. You begin to see things elementally. Design, good or bad, is in every part of our lives. Good design smoothes the edges of our interactions, creates harmony and unity. Bad design [...]
NCM Selected to Redesign CSU East Bay [April 4th, 2008]
NewCity has been selected to develop new information architecture and redesign the web site for California State University East Bay, located just south of Oakland in Hayward, California. Our friend Indi Young recommended us to CSUEB after she had done some initial research and architectural work for them focusing on prospective students.